We are all of us selling something to someone unless you are living under a rock, tied to a chair, or be utterly complacent to your "lot in life". As much distance as there seems between persuasion professionals and us, many goals overlap. It seems to me that much of what we do is convincing others after we've convinced ourselves (or someone has convinced us). The motto in the movie is always be closing and it refers to having people sign on the dotted line, their commitment and their money. Between leisure and sleep there is your goal and people leading to it. They don't even know how great your thing is, but they will.
The epiphany I want to talk about is this: What are you waiting for? Seriously. I know you've got a mortgage and 1.5 kids, but during your sacred time when you discover that bright idea and subsequently discover that no established competitor exists... why aren't you making the leap?Read the rest at Rands in Repose.
Now go close!